The Opening of Oscar de la Renta’s Bridal Salon in London – Hosted by Mark Niemierko

Mark Niemierko, the leading event and wedding planner, recently hosted the who’s who within the UK’s wedding industry to celebrate the arrival of Oscar de la Renta’s bridal collection to London.

The champagne and canapés reception was held within the famed American designer’s first London store, located on Mount Street, in London’s most elegant shopping district Mayfair, on the evening of Thursday 21st March.

The 3,000 square foot store is his largest in the world. The ground floor houses daywear, fragrances and handbags, formalwear and footwear are on the first floor, and on the lower ground floor there is a separate space for bridal, children’s wear and home décor.

Invited guests were welcomed by Mark Niemierko, into the store, which for one night only showcased all of Oscar de la Renta’s bridal collections across the spaces three floors.

Niemierko Brides are huge fans of Oscar de la Renta’s wedding gowns. For Niemierko Oscar gets it right, every time. As Mark comments “a Bride should always feel like themselves on their wedding day, yet in a timeless fashion. Through elegant designs Oscar de la Renta’s bridal gowns stand the test of the time, however still manage to each have a unique sense of style and personality.”

Chilled Pommery champagne was served along with delicious canapés from the creative Chef’s at Mustard Catering. Including a black pepper macaroon with whipped goats cheese, beetroot and truffle honey and Foie gras terrine with peach chutney and truffle brioche. Heavenly.

The sweet side to the evening was showcased in the lower ground part of the store. Male-model waiters stood handsomely around a sweet table full of lollipops, marshmallows, white chocolate snowies, milk bottles, bon bon’s and a selection of Laduree macaroons. Indulgent guests snuck off with sweet treat bags to enjoy their goodies on their way home.

Florist and a firm friend of Niemierko, Rob Van Helden was on hand to fill the store with Colombian white hydrangea’s. Inspired by the campaign for Oscar de la Renta’s first bridal fragrance “Something Blue”.

Oscar’s new bridal scent, Something Blue is a floral fragrance. Fresh, light, and romantic, plus it was inspired by stephanotis flowers plucked directly from de la Renta’s home in the Dominican Republic. The Something Blue bottle cap is made of a rare blue Larimar stone that can only be found in the designer’s native Dominican Republic. The design of the box is a replica of a white lace and blue organza Oscar de la Renta gown from his current Bridal collection.

Keeping with the Something Blue theme Booth Nation turned their Gold Glitter Booth into the “Something Blue Booth”, along with a hydrangea photo backdrop.

Oscar de la Renta’s children’s wear was perfectly accessorised by a child’s dining table and matching French chairs from furniture specialists Great Hire. The table was laid with slate tiles and chalk place settings, for Mark Niemierko’s nieces and nephews. But alas Ruby, Annie and Edward didn’t make an appearance.

The entertainment for the evening was provided by Estilo Strings Quartet who played for the first hour of the evening. Followed by the voice of Kelli-Leigh, who serenaded guests on the first floor. Kelli had just returned from LA having performed at this year’s Academy Awards as backing singer for Adele, during her performance of Skyfall.

It was all too much chicness for a Thursday evening. On departure invited guests were handed an Oscar de la Renta gift bag which included one of the famous fashion houses fragrances and an exclusive set of Niemierko greeting cards, with images of past Niemierko Brides wearing Bridal gowns by Osca


Event Planner – NIEMIERKO

Dress Designer – OSCAR DE LA RENTA

Runway Photographer – Dan & Corina Lecca 

Event Photographer – JEREMY ENNESS

Video – KODE MEDIA  - To view the event video  -  Click here



Photobooth – BOOTHNATION

Furniture Specialists – GREAT HIRE


“All our features are aimed towards our readers being Brides Over 40. (40 plus brides). Rather than calling these fabulous ladies mature Brides we call them ‘Beautilicious Brides’ who are marrying later in life, whether it be a first or second time wedding or even a celebration ceremony for renewing vows”                                                

 (Janet – Creative Director at Beautilicious40 Bride)

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